Richard's Portfolio Selections

Print Ads

These two ads were my attempt to grab readers' attention by playing off the unique names (GWAC and SEWP) of our purchasing contracts and incorporating striking imagery.
I provided all creative direction during the production process. They were well received
by our target audience.

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This is another simple, but visually striking ad I came up with and led the creative team in producing. It is a great example of the relationship I like to create between copy and design.

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Here, I took a lighthearted approach to selling a rather cut-and-dry product. I feel the message came across clearly and struck a chord with database managers who were in the market to upgrade their software.

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This 2007 IT Virtualization article was originally published in Connect, an
information technology magalog published
by PC Connection.

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This article was part of an initiative to provide additional relevant information for customers, both increasing time on page for SEO purposes and establishing Brookstone as an authority in several key product categories.

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Google Search Results
These Google Analytics reports show the immediate and profitable impact my SEO strategies produced. 2007 search-based sales are provided as a reference. I joined Brookstone in 2008 and began producing sales right away. Subsequent years have seen continued growth in online sales.

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2009 holiday SERP for Heated Jackets: The 3 non-paid page-1 spots and 3 sponsored (rev-share) product spots helped control PPC ad costs for these key gifting products.

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Buying Guides &
Landing Pages

Through buying guides, like this one for watch winders, I was able to combined strategic SEO content with valuable information that encouraged backlinking.

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This landing page helped Brookstone secure a higher ranking for the very competitive "home bar ideas" search. In addition to providing SEO benefit, the content also targeted people who were interested in a home bar, but didn't have the space or skills to build their own. Our products turned these searchers into customers by providing what they wanted without any of the work.

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Social Media

The social media platforms I developed for Brookstone have enabled the brand to reach new people and opened up channels of communication that did not previously exist.


Blog Posts

These posts for Running Shoes Guru are a good example of the conversational yet authoritative voice I like to use when blogging.

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This 2013 guest post appeared on Heather Lloyd-Martin's Success Works blog, the leading authority on SEO copywriting. I have contributed to Heather's blog in the past and served as a guest speaker for her SEO copywriting certification program.

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I wrote a personal branding blog in 2010. While much of the content is now outdated, the message in this online privacy post is remains completely relevant.

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This post recounts a triathlon training weekend in Lake Placid, NY. It demonstrates a casual, playful style I often use outside my professional writing.

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