⇐ These two ads were my attempt to grab readers' attention by
playing off the unique names (GWAC and SEWP) of our purchasing contracts and
incorporating striking imagery. I provided all creative direction during the production process. They were well received by our target audience.
⇐ Here, I took a lighthearted approach to selling a rather cut-and-dry product. I feel the message came across clearly and struck a chord with database managers who were in the market to upgrade their software.
⇐ This article was part of an initiative to provide additional relevant information for customers, both increasing time on page for SEO purposes and establishing Brookstone as an authority in several key product categories.
⇐ These Google Analytics reports show the immediate and profitable impact my SEO strategies produced. 2007 search-based sales are provided as a reference. I joined Brookstone in 2008 and began producing sales right away. Subsequent years have seen continued growth in online sales.
⇐ This landing page helped Brookstone secure a higher ranking for the very competitive "home bar ideas" search. In addition to providing SEO benefit, the content also targeted people who were interested in a home bar, but didn't have the space or skills to build their own. Our products turned these searchers into customers by providing what they wanted without any of the work.
⇐ This 2013 guest post appeared on Heather Lloyd-Martin's Success Works blog, the leading authority on SEO copywriting. I have contributed to Heather's blog in the past and served as a guest speaker for her SEO copywriting certification program.