⇐ These two print ads were my attempt to grab readers' attention by
playing off the unique names (GWAC and SEWP) of our purchasing contracts and
incorporating striking imagery. They were well received by our target audience.
⇐ By securing top rankings for terms like grill light, I was able to increase natural site traffic and sales during the difficult 2009 holiday buying season. These search listings also helped drive visitors to our stores.